Migrate to Salesforce Marketing Cloud
From Pardot, HubSpot, Marketo, Mailchimp, Campaign Monitor or Constant Contact
Moving to Salesforce Marketing Cloud means moving contacts, consent, templates and automations without losing deliverability or breaking a live programme. Our certified SFMC consultants plan the migration, rebuild what needs rebuilding in Marketing Cloud, run both platforms in parallel and switch over once everything is verified.
A certified Salesforce consultant replies within one business day.
+61 426 475 028- Salesforce Gold Partner
- Certified Marketing Cloud Specialists
- Certified Platform Developers
Key Features
Migration Audit & Asset Inventory
Data Model Design for Marketing Cloud
Contact, Consent & Suppression Migration
Template Rebuild in Content Builder
Automations Rebuilt in Journey Builder
Sender Authentication & IP Warming
Parallel Running & Validation
Team Training & Cut-Over
Migrating From Your Current Platform
What moves, what has to be rebuilt, and how long it typically takes from each platform.
Pardot (Account Engagement) to Marketing Cloud
Prospects and consent move via Salesforce CRM. Email templates are rebuilt in Content Builder and Engagement Studio programmes become Journey Builder journeys. Scoring and grading rules, forms and landing pages are redesigned, not copied, because SFMC handles them differently. Typically 8 to 12 weeks.
HubSpot to Marketing Cloud
Contacts, lists, properties and subscription preferences move into Data Extensions mapped to Salesforce CRM. Templates are rebuilt and workflows become journeys and automations. HubSpot forms, CMS pages and attribution reports do not transfer and are replaced with CloudPages and Marketing Cloud reporting. Typically 8 to 14 weeks.
Marketo to Marketing Cloud
Leads, custom fields and consent move into a Marketing Cloud data model designed around your CRM. Smart campaigns and engagement programmes are rebuilt as journeys and Automation Studio activities. Velocity tokens are rewritten in AMPscript. Lead scoring is redesigned. Typically 10 to 16 weeks.
Mailchimp to Marketing Cloud
Audiences, tags, merge fields and unsubscribes move into Data Extensions and suppression lists. Templates are rebuilt with dynamic content, and customer journeys become Journey Builder journeys. Expect an IP warming period, since sending moves to new infrastructure. Typically 6 to 10 weeks.
Campaign Monitor to Marketing Cloud
Subscriber lists, custom fields and suppression lists move across. Templates are rebuilt in Content Builder and automated journeys in Journey Builder. Historical campaign reports stay in Campaign Monitor, so we export what you need before cut-over. Typically 6 to 10 weeks.
Constant Contact to Marketing Cloud
Contacts, lists, custom fields and unsubscribes move across with consent preserved. Templates and automated series are rebuilt in Marketing Cloud, usually with far more personalisation than before. Sign-up forms are replaced with CloudPages or your website forms. Typically 6 to 10 weeks.
Client Results
What we built, and what changed afterwards.
Wine & Spirits · Australia
Pernod Ricard Winemakers
Personalised communications had to scale across several regions with complex customer journeys. We built custom email development, automated journeys and the system integrations behind them in Salesforce Marketing Cloud.
Travel & Tourism · Australia
Carnival Australia
Campaign tracking had no visibility and conversions could not be attributed across online and offline channels. We replaced bulk sends with real-time conversion tracking, automated optimisation and first-party data targeting.
Clients include
Pernod Ricard Winemakers · Carnival Australia · SAI Global · Start Early · Michael J. Fox Foundation · Shelby Group
Read the full case studiesOur Marketing Cloud Migration Process
We follow a proven methodology to ensure successful implementation and optimal results.
Audit & Inventory
We document everything in your current platform: contacts and fields, consent and suppressions, templates, automations, forms, integrations and reporting. Each asset is marked to migrate, rebuild, improve or retire.
Marketing Cloud Design
We design your Marketing Cloud data model, business unit structure, sender setup and Salesforce CRM integration, so the new platform is built properly rather than as a copy of the old one.
Data & Consent Migration
Contacts, preferences and suppression lists are mapped, cleansed and loaded, with consent records preserved. Nobody who unsubscribed on the old platform receives email from the new one.
Rebuild Templates & Journeys
We rebuild templates in Content Builder and recreate automations in Journey Builder and Automation Studio, improving them where the old platform held them back.
Parallel Running & IP Warming
Both platforms run side by side while sending volume ramps up on Marketing Cloud. We validate data, rendering and journey logic before anything is switched off.
Cut-Over & Handover
Once everything is verified, we switch over, decommission the old platform, train your team and document the new setup.
Our Marketing Cloud Migration Services Locations
We provide marketing cloud migration services across major cities in Australia and the United States.
Australia
United States
Related Services
Explore other services that complement marketing cloud migration for a comprehensive marketing solution.
Ready to Transform Your Marketing with Marketing Cloud Migration?
Talk to a certified Salesforce consultant about what you need built. We scope the work with you and tell you plainly whether we are the right fit. Replies within one business day.
Marketing Cloud Migration Services Across Australia and USA
Planning a Pardot to Marketing Cloud migration, or moving from HubSpot, Marketo, Mailchimp, Campaign Monitor or Constant Contact to Salesforce Marketing Cloud? Digital Aquila's certified SFMC consultants plan and deliver Marketing Cloud migrations for organisations across Australia, covering data and consent migration, template and journey rebuilds, sender authentication and IP warming, and parallel running until the switch-over is verified. Talk to us before you sign the Marketing Cloud contract and we will help you plan a realistic timeline.
Frequently Asked Questions About Marketing Cloud Migration
Get answers to common questions about our marketing cloud migration services and how they can benefit your business.
Most migrations take 6 to 16 weeks depending on the source platform, the number of automations and the volume of data. Mailchimp, Campaign Monitor and Constant Contact are usually quickest. Marketo and HubSpot take longer because there is more automation logic to rebuild. We give you a timeline after the audit.
No. Consent, subscription preferences and suppression lists are migrated first and validated before any email is sent from Marketing Cloud. That protects both your compliance under the Spam Act and your sender reputation.
Not always. Account Engagement suits B2B lead nurturing well. Marketing Cloud is the better fit when you need high-volume B2C sending, multi-channel journeys across email, SMS and push, or complex personalisation. We will tell you honestly if migrating is not the right call.
Not if it is managed properly. We set up SPF, DKIM and DMARC for Marketing Cloud and run an IP warming plan, gradually increasing volume while your old platform keeps sending. Your sending reputation carries over.
Yes, and we recommend it. Running in parallel lets us validate data and journeys on Marketing Cloud and warm up sending before anything is switched off.
Templates do not transfer between platforms automatically, so they are rebuilt in Content Builder. It is a good opportunity to consolidate templates into a smaller, modular set that your team can maintain easily.
Still Have Questions?
Our certified Salesforce Marketing Cloud specialists are here to help. Get personalized answers and expert guidance for your specific needs.
Ready to Transform Your Marketing?Let's Start the Conversation
Get a free consultation with our certified Salesforce Marketing Cloud specialists. We're here to help you achieve your marketing automation goals.
Send us a message
🇦🇺 Australia Office
Quick Response Guarantee
